"Chinese Times" Interview with French Legrand China CEO Shao De: I am full of confidence in the future of the Chinese market

2021-11-12

Yuankun Technology

Yuankun Technology


In 1994, Shao De came to work in China. In order to deeply understand Chinese traditional culture and integrate into this ancient oriental civilization, Shao De insisted on learning Chinese every day. "Chinese culture is extensive and profound, and learning Chinese will certainly be very useful and beneficial." With the passage of time, Shao De gradually learned about Chinese culture by reading Chinese classics, watching Chinese TV dramas, and meeting Chinese friends, and his Chinese level gradually improved.

"There is an indissoluble bond with China"

In 1994, Shao De came to work in China. In order to deeply understand Chinese traditional culture and integrate into this ancient oriental civilization, Shao De insisted on learning Chinese every day. "Chinese culture is extensive and profound, and learning Chinese will certainly be very useful and beneficial." With the passage of time, Shao De gradually learned about Chinese culture by reading Chinese classics, watching Chinese TV dramas, and meeting Chinese friends, and his Chinese level gradually improved.

One year, Shao De returned to France for vacation and traveled to Avignon in southeastern France. In a restaurant, Shao De saw an elegant Chinese lady who had poor communication with the restaurant waiter due to language problems. Shao De walked over, communicated with the lady in Chinese, and assisted her in ordering a French meal.

It was this encounter that made Shao De have a strong interest in Chinese customs and customs, and at the same time established a deep friendship with this lady. Soon after, the French company headquarters sent Shao De to work in Shanghai, China. After several years of communication, the two were close to each other, knew and loved each other, and then became a family in Shanghai.

Shao De's family is very "international". The couple are in China, and their three children are in Paris, France, Montreal, Canada, and Amsterdam, the Netherlands. Shao De's work in China is busy, and he gets together less and more with his children. Mobile video has become an important way of communication between family members, but children will also come to China to experience oriental culture when they are on vacation. "It is important to understand and respect different cultural backgrounds, which helps to develop children's global awareness and cross-cultural communication skills." Shaode said.

After working and living in China for 30 years, Shao De became accustomed to the Chinese way of life and became a "China hand". Shao De appreciates Chinese calligraphy and painting very much, and has an understanding of Chinese classics such as "The Analects", "Tao Te Ching" and "Mencius", and deeply feels that Chinese culture is extensive and profound. Shao De is used to eating Chinese food with chopsticks and is very interested in the exquisite Huaiyang cuisine and various forms of Yangzhou morning tea. The blending of Eastern and Western cultures has made Shao De practice a good appetite for "accepting all rivers.

"This is a country that comes and doesn't want to go"

"If you live here for a while, you will love the city." In Shao De's view, both China and France are countries with a long history, civilization and profound cultural heritage. The two countries have many similarities and similar cultures. Since he came to Jiangsu, Shao De's fate with Wuxi began to be closely linked.

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